What Is the Funnel Concept?

What Is the Funnel Concept?

The funnel concept is a metaphor for how you structure your Introduction chapter. Just like a funnel:

• You start broad (general background and context),
• Then you narrow down to the specific issue,
• Finally, you focus on your research problem, objectives, and contributions.

Structure of the Introduction Chapter (Using the Funnel Concept)

General Background of the Study (Top of the Funnel – Broad)

1. Introduce the general area of your research.
2. Highlight the importance or relevance of the field.
3. Use current data, statistics, or real-world issues to show why the topic matters.
4. Example: "The rapid advancement of artificial intelligence (AI) is reshaping industries and redefining the nature of work across the globe."

Specific Background / Context (Narrower Focus)

1. Zoom into a more specific context within the broader topic.
2. Discuss past research, theories, or practices that have been developed in this niche.
3. Indicate what is already known, and what still needs exploration.
4. "Despite these developments, the application of AI in public healthcare systems in Southeast Asia remains under-researched."

Problem Statement (Narrowest – The Core Problem)

1. Clearly state the problem your thesis addresses.
2. Explain the gap in knowledge, contradiction in literature, or practical issue that hasn’t been resolved.
3. "This study addresses the lack of empirical data on the efficiency of AI-based triage systems in rural healthcare facilities."

Research Questions / Objectives

1. List the main objectives of your research.
2. Pose the research questions that guide your investigation.
3. Objective: To evaluate the impact of AI triage systems on patient wait times in rural clinics.

Significance of the Study

1. Explain why your study is important — academically, socially, or practically.
2. Describe who will benefit from the results.

Scope and Limitations (Optional)

1. Define the boundaries of your study (e.g., geographical, time period, sample).
2. Mention any limitations you acknowledge upfront.

Tips for Writing

1. Write last, edit first: Draft this chapter after you finish your analysis but revise it first when finalizing the thesis.
2. Keep it engaging: Avoid jargon and make it accessible to readers from outside your niche.
3. Use citations: Support your background and problem statement with credible sources.